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Hello, I'm Mark Verhagen, an Executive Creative Director. This portfolio showcases some of the work I've created over the past 10 years in Amsterdam, Kuala Lumpur, and Jakarta
Scroll down and have a look!
work
Lose Yourself
Max invites viewers to dive into immersive content brimming with peaks of excitement, dramatic depths, and unexpected twists at every turn.
Spoiler Break
KitKat launches a browser plug-in that covers spoilery keywords with KitKat bars, offering users a break from unwanted spoilers.
Sunitizer
Vaseline upcycled abandoned hand sanitizer dispensers at building entrances, refilling them with sunscreen to promote the habit of applying and reapplying sunscreen.
Wi-Fries
A Wi-Fi speed test in the McDonald's app that rewards slow home Wi-Fi with discounted fries at McDonald's.
The Check-Cup
A coffee cup designed to simulate the feel of a breast cancer lump
as small as a coffee bean.
as small as a coffee bean.
If My Skin Can
With Vaseline, Gaby, born with albinism, overcame her fear of the sun to become Indonesia’s first ambassador with albinism.
Tongue Spoon
Designed to match a healthy tongue color, making it easy for parents to compare and check their baby’s tongue for signs of iron deficiency during mealtime.
Food Feud
Sasa Santan revived Gen Z's interest by showcasing coconut milk's versatility through an epic generational food feud.
Perfect Mom Exam
In Indonesia, mothers face social pressure to be the "perfect" stay-at-home moms. In a social experiment, we invited three mothers to take the "Perfect Mom Exam," which was unknowingly graded by their own children.
We See Ourselves
In this film, Milo highlights how parents often see themselves in their children and may push them too hard, forgetting that it's their time to play.
ChatVertising
The 2022 World Cup was broadcast on the live-streaming platform VIDIOWhile we couldn’t advertise during the game, we focused on where the real action was happening: in the live chat.
Bebas Gerah
Vaseline created a non-sticky cooling body serum and launched it with a campaign highlighting how hijabis overcome "societal heat" to achieve success.
Let's Work Together :)
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